A few days later
HeartUp Creation Headquarters
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Emu
What do you think we're gonna do today?
I hope we get to talk to lots of their employees.
I hope we get to talk to lots of their employees.
Shiho
The employee in charge of guiding us is gonna be here soon. You don't wanna cause them trouble, do you?
Sound Effect: Play
Kizaki
Thank you very much for coming all this way.
My name is Kizaki. I'll be your guide today.
My name is Kizaki. I'll be your guide today.
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Kizaki
First, I'll give you all an overview of what this company does, from our mission statement to our actual business model.
Kizaki
Then, I'll give you a tour of the office.
Finally, to cap things off, we'll be asking you all to do a group exercise.
Finally, to cap things off, we'll be asking you all to do a group exercise.
Kizaki
We'll give you the details when we get to the activity, so I hope you'll look forward to it.
Kizaki
Anyway, if there are no further questions, then I'd like to begin explaining what this company does.
A few hours later
Meeting room
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Emu
I thought everyone was gonna act all super serious, but they seemed to have a lot of fun♪
Shiho
I think what she's trying to say is that things were much more relaxed than we initially expected...
Kizaki
We value having engaging discussions during our meetings. In particular, when presenting new ideas, we try to be as frank as possible with each other.
Kizaki
Alright, we'll be holding the activity here, so please break off into groups of three or four.
Sound Effect: Play
Kizaki
Alright, now that you've all found your seats, I'd like to announce the event you'll be working on today...
Kizaki
I should also mention that this event is based on a real deal we have with our client, Saishi Kobo. They have graciously given us permission to run this activity.
Kizaki
You will have ninety minutes.
Once you've wrapped up your discussions, you'll give presentations to some of our employees. I wish you all the best of luck.
Once you've wrapped up your discussions, you'll give presentations to some of our employees. I wish you all the best of luck.
Shiho
She did say it's based on an actual deal they have with another company. Things just got pretty real.
Kizaki
First, you'll want to read through the documents we've provided on our client, Saishi Kobo. They include the company's mission statement and details regarding a number of their products.
Kizaki
Once you've read those, you should proceed with discussing how you're actually going to promote their products at this event.
Kizaki
We'll be walking around to monitor your progress. Please feel free to ask us for help if you get stuck. Your time begins... Now.
A few minutes later
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Saki
Let's see. We're supposed to come up with ideas based on Saishi Kobo's mission statement and the key characteristics of their products, right?
Emu
Their mission statement describes what they want to do as a company and stuff, right? In other words, it talks about the things they care about most.
Shiho
Right. At the top of their mission statement, it says, “Helping you send your thoughts”...
Shiho
I guess that means telling others how you feel through message cards and stuff. They've got a number of stationery products for that purpose.
Saki
I see...
Which means the event we plan should revolve around the idea of “helping you send your thoughts”, right?
Which means the event we plan should revolve around the idea of “helping you send your thoughts”, right?
Shiho
Yeah. Also, we have information here saying that the event itself is going to take place in a mall at the beginning of March...
Shiho
It looks like they're going to be releasing a new line of message cards sometime during the month, so this event likely coincides with that.
Sound Effect: Play
Shiho
Here, it says, “We achieved this delightfully silky texture by using a special pulp mixture.”
Shiho
These cards apparently come in all sorts of colors with different patterns. Check out this page. It has pictures of all of them.
Shiho
I guess a big lineup will help people find exactly what they're looking for in a message card.
Saki
I have an idea! What if our event involved having people make actual message cards using these?
Saki
Yeah! By actually using the products, they'll get to experience this amazing texture firsthand...
Saki
And having a huge variety to choose from means getting to have fun deciding what kind of card fits most perfectly for the person they're sending it to.
Shiho
I used to write letters when I was little, but everyone just messages each other on social media now...
Shiho
I think you're gonna have a hard time convincing people to write out messages by literally putting pen to paper.
Saki
Oh, right...
I like writing letters and stuff, but not everyone feels the same way as me...
I like writing letters and stuff, but not everyone feels the same way as me...
Shiho
During the meeting we got to observe earlier, everyone threw out all the ideas they could to make sure their products brought smiles to a wide market.
Emu
In that case, why don't we think more about the guests we want to attract to our event?
Emu
Yeah! The employees said they think about stuff like how old their guests are, what they like, and what they like to do and stuff!
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Emu
I think we'll be able to come up with better ideas if we do the same thing and think about the people☆
Shiho
First, this event's being held at a mall, so it's safe to say that most people will be there to get some shopping done...
Saki
And it's taking place at the beginning of March... What do you think they'll be there to buy?
Next Chapter: Heart-Pounding Presentation